Suring, WI — Diversified Woodcrafts is pleased to welcome Lisa Zeller as the new marketing manager. In this role, Zeller will lead all marketing activities and be responsible for creating a consistent story for each product line and brand.
“I’m very excited to add an industry expert to our marketing team,” said Tom Franta, vice president of sales and marketing at Diversified Spaces. “Lisa brings a wealth of knowledge in all areas of marketing, including new product development and digital-first marketing.”
Before joining Diversified Woodcrafts, Zeller was a senior product marketing manager at KI where she was responsible for revenue and profit goal attainment, and led development teams for new products and product enhancements.
Prior to KI, Zeller held other key roles throughout her career. From 2003 to 2004, she was a market manager at International Paper, and was a brand manager for Birds Eye Vegetables from 1998 to 2003.
“I’m looking forward to drawing from both product and brand marketing experience to ensure that Diversified’s customers and partners continue to value our offering,” said Zeller. “The brand has a rich heritage in skilled educational spaces and is well-positioned to use its leadership to drive growth in the years ahead.”
Zeller has won several awards including the Neocon Gold—Systems Furniture (KI), Building Magazine Innovation Awards (KI), and Innovation and Packaging Awards (Dean Foods).
Zeller has a bachelor’s degree in both marketing and French from the University of Wisconsin – La Crosse. She also holds a LEED AP Certification.
About Diversified Woodcrafts
We are the classic story. From our humble beginnings of making test tube drying racks in a basement to our 100,000-square-foot modern manufacturing plant, Diversified Woodcrafts continues to be the leading manufacturer of educational furniture, equipment and casework. If you visit schools and universities throughout the country, chances are you’ll find products from our brands – Diversified Spaces and Diversified Casework. And even though we’ve grown and will continue to evolve, one thing will always remain the same – our commitment to quality and exceptional customer service.